Avant Garde meets French couture

Fashion Museum Antwerp brings an ode to the years Martin Margiela brought his vision to Hermès.
Margiela who can be seen as one of Belgians most avant garde designers, worked for the French fashion house from 1997 till 2003.
His unique style and color use influenced the brand to what it is today. MOMU brings an overview of the collections created from this period and shows the relationship between the designers own label and his years for Hermès.

Before starting his own label in 1989, working for designer Jean Paul Gaultier was Margiela’s first attempt to the fashion industry.
Deconstruction and recycling where keynotes to his collections. Margiela redesigned objects such as old wigs, canvases and silk scarves into couture garments.
The contrast with Hermès resolved to a new level of creations for the fashion house.

The exhibition can be seen from 31/3 till 27/8 at MOMU Antwerp

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Maison Martin Margiela SS 1996 / Hermès AW 1998 campaign ad, image reworked by Martin Margiela

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Backstage at Maison Martin Margiela SS 1992 / Martin Margiela’s labels / Hermès by Martin Margiela, Harper’s Bazaar June 1998

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Hermès by Martin Margiela, Harper’s Bazaar June 1998 / Graphic work by Jelle Jespers :Hermés FW 2000 vs Maison Martin Margiela FW 1991

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Le Monde d’Hermès n° 43, 2003 Vol. II, FW 03/04 Hermès by Martin Margiela, Harper’s Bazaar June 1998

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WORDS BY STEPHANIE DE SMET