IT’S MY OWN, AN EVERYDAY FASHION STORY
Thierry Rondenet and Hervé Yvrenogeau both studied graphic design at La Cambre. In October 1999 they became the duo OWN.
Before that, they worked together with Didier Vervaeren to create l’Union pour le Vêtement, a collection for men and women that would become the basis for their communal visual language.
OWN creates simple items with a design touch; they question fashion to the tiniest detail, explore its function and the need for clothing and work with recycled materials. Every object is carefully scrutinized and studied, as is the body and its movements. The duo has already worked with designers such as Balenciaga, Maison Margiela and Louis Vuitton. They have designed costumes for Les Ballets C. de la B., as well as tables and lamps in cooperation with Modular.
MAD invited Thierry Rondenet and Hervé Yvrenogeau to entrust their work to a number of photographers, architects, scenographers and designers, who gave their own interpretation of OWN. This is a journey through their clothes, but in no chronological order. When they organized their own shows they did everything themselves, from designing the collections to the print work and the orchestration of the shows. All these aspects are now entrusted to various artists, each with their own specific talent and experience. The nine artists did their own thing with OWN’s ideas, designs and sources of inspiration.
The exhibition IT’S MY OWN, AN EVERYDAY FASHION STORY can be seen from 16th March to 17th June at MAD Brussels. This Brussels platform for fashion and design goes back to the origin of modern design, looking further than the aesthetics of the designs. MAD is a perfect location for this exhibition, with work by artists Nicolas Karakatsanis, Leonardo Van Dijl, Thierry Boutemy, Singular Paris, Pam&Jenny, Lhoas & Lhoas, ZOO/Thomas Hauert, Mariam Mazmishvili and Joachim de Callataÿ.
From the exhibition IT’S MY OWN, AN EVERYDAY FASHION STORY.
From the choreography You’ve changed by Thomas Hauert/ZOO. OWN created all costumes.
Portraits of Thierry Rondenet and Hervé Yvrenogeau.
Left: from the exhibition, work by Joachim de Callataÿ.
Right: from the exhibition, work by Nicolas Karakatsanis & Leonardo Van Dijl.
Left: MAD Brussels.
Right: work of OWN, 2005
WORDS BY STEPHANIE DE SMET